The Playful Side Of Clay
POOL|POOL 108

Astha Malu’s ceramic journey reflects a gradual transition from non-functional artworks to user-friendly utility products

When did you become passionate about clay?

AM: Mitti or clay has always been vital part of our life. There is always an element of surprise with clay. From molding it in various forms for various functions to fascinating detailing and textures, I believe that clay can speak one’s thoughts, no matter how chaotic or peaceful they are.

My ceramic journey started a decade ago when I was pursuing my Bachelor’s studies - majoring in Sculpture (Fine Arts). My passion for ceramic and its hand-forming techniques grew when I was a guest faculty of ceramics at Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies in Mumbai. I went on to do my Master’s in Industrial Design at National Institute of Design, Ahmedabad, where I majored in Ceramic & Glass Design.

I learnt a lot at NID - from expressing my inner self through sculpture to understanding the user’s requirements, material’s production limitations and eventually developing userfriendly products, packaging and online marketing.

What led to ‘Pattterned Studio’?

AM: I always imagined launching a brand offering customized products and services and during my final year at NID I initiated research and mapping on my startup. The thoughts got fine-tuned while working on live projects at NID as well as later, when I was working at Klove Studio in New Delhi. Simultaneously, I designed the logo. By the end of 2016, I had quit my job. I did internships with Parkwest Ceramics and Everlasting Fire Studio in Chicago, refined my understanding about efficient studio setups, and in January 2017, started Pattterned Studio in Mumbai. The name was inspired by my experiencing and observing set patterns in and around my life. The three Ts in the name are the three pillars of my venture: Home Decor Products, Public Installations and Accessories.

What’s your design philosophy? Why do you mostly create functional ceramics?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM POOLView All

The perfect balance

Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat

5 mins read
Designindia
Designindia 114

The Nature of Light

Prateek Jain and Gautam Seth of Klove Studio combine the delicacy of hand blown glass with the sturdiness of metals to create a breathtaking range of lighting options.

6 mins read
Designindia
Designindia 114

The Creative curve

As partners at GCD Studios, graphic designers Shahana Jain and Devshree Sahai contribute enthusiastically to the ‘creation of ideas without boundaries’.

10+ mins read
Designindia
Designindia 114

All ABOUT SCALE

A well known industrialist, Dr. Naushad Forbes is Co-Chairman, Forbes Marshall, India's leading steam engineering and control instrumentation company. He is on the Board of several educational institutions and public companies and was recently listed in the Indian Express list of the 100 most influential Indians. His is also a familiar name in Indian design circles. As former Chairman Governing Council National Institute of Design (NID), and Chairman India Design Council (IDC), Dr. Forbes has been able to work at bridging the still large gap between industry and design in the country.

5 mins read
Designindia
Designindia 114

NO NEED TO HIDE

By encouraging traditional leather artisans to explore recycled rubber and other material, Sudheer Rajbhar is giving them the opportunity to keep their skills alive

3 mins read
Designindia
Designindia 114

A NATURAL INSTINCT

Nibha Sikander’s 3D figures of birds and insects are intended to draw attention to the wonders of nature. She tells Sonalee Tomar of ‘The Indian Curator’ how she was drawn to the art of paper-cutting.

4 mins read
Designindia
Designindia 114

A moving experience

Amrish Patel and Darshan Soni came together to share a common vision that has since come alive through striking explorations of kinetic art

6 mins read
Designindia
Designindia 114

The Richness Of Handmade

Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’

6 mins read
Designindia
Designindia 114

Bringing Ideas To Life

Creative Director at her eponymous design studio, Sharon Nayak picked up the camera to bridge the gap between her creative vision and its photographic execution

8 mins read
POOL
POOL 108

The Striking Right Note

Johnny Ganta might have made a career in music if he hadn’t chosen to work at being a master visual storyteller instead

8 mins read
POOL
POOL 108