Following Vision
POOL|POOL 104

Though co-founder and creative director of an advertising and design agency in Mumbai, it is his parallel roles as digital visionary artist and landscape photographer that allow Aashit Singh to get in touch with his true nature

Aashit Singh

Why do you call yourself a ‘digital visionary artist’?

AS: Visionary Art, irrespective of the mediums of exploration like traditional/ analog art, digital art or motion graphics, depicts the inner realm of altered or elevated states of consciousness. Endless journeys into the crevices of possibilities and faithful acceptance of the minimal truth about the material, the metaphysical and the enigmatic often lead to artworks that reflect such abstract intent and imagination.

Art according to me is truly the essence of our life. Exploring various realms of the inner world leads to the subtle manifestation of visionary art, as it embodies the vision of the prime initiator/creator. The humble cycle of inner introspection and ethereal execution has always been a part of me that perhaps evolves and expresses itself as Digital Visionary Art. Although I create traditional/analog art and motion graphics, most times the artworks are digitally worked upon. Creating such art forms that have been aided by the inner vision and the dreamlike/ hallucinatory visual representation of visionary art makes me a ‘digital visionary artist.’

What led to your choice of illustration as a professional pursuit?

AS: Being born in the third generation of a family of fine artists, the choice was integrated within me a long time ago. I was exposed to various genres of art at a very early age, which of course was entirely beyond my reckoning then. But as I passed out of school the natural inclination towards art became more intense and I was internally convinced about art - in terms of pursuing illustration as the profession of my liking.

True understanding of art was greatly enforced by formal education at the Sir J.J. School of Applied Arts in Mumbai, where I pursued a Bachelor’s and then Master’s in Fine Arts. Early years in the art institute exposed me to a number ideologies, techniques, talent and skill that I am humbly and deeply grateful for. In the six years at the institute, the learning was supremely influential - deep diving into abstract art and vivid ethereal visions. The encouragement to decipher experimentation, intent, skill and view the vision itself from multiple viewpoints were some of the turning points of assimilating art and the expression of intent buried within. Perhaps my time there has been most pivotal in terms of simply appreciating details in deeper meaning and their significance in time.

When did you decide to establish your own advertising and design agency?

AS: After working as the co-founder of a design cell for eight years, I decided to take some time out and focus on art and travel. Once I was back to objective reality, a divine partnership appeared with a close former colleague of mine. It did not take much convincing or time for us to take it forward - it was the most natural and progressive way ahead.

We set up S O W in Mumbai five years ago, and I serve as Creative Director. S O W came about solely with the intention of pushing greatly the assumptions of design and advertising. Keeping ourselves involved in projects of our interest brought out the most unique perspectives on multiple levels. S O W gave us the opportunity to work with multiple clients in various genres from jewelry to aerated drinks, such as Kirtilals, Rio, Blaupunkt, Raymonds, certain real estate clients, Taj Group of Hotels, and Colgate. It also gave us the platform to explore brand creation and brand building and sustenance. We have also been consistently working with the Jaipur Literature Festival - the world’s largest free literature festival.

Describe your style. What inspires your artworks?

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