A Question Of Commitment
POOL|POOL 86

A practicing designer and design educator, Kumkum Nadig handles the two tasks with a dexterity born out of years of experience

Tell us about your formative years in design.

KN: My initiation into the world of design was at IDC, IIT Bombay in 1980, when design as a profession was unheard of. I had an Architecture degree but was not very keen on pursuing a career in architecture. I was intrigued by the Industrial Design Program at IDC, IIT Bombay, and went ahead and enrolled to learn more about design. Being an architect it was an easy transition into the world of design and seemed like a natural progression in my career as a creative professional. I went on to pursue a MFA (Graphic Design) from Cranbrook Academy of Art in the U.S.

Soon after graduating from Cranbrook, my husband Kumar (who is also an architect turned designer) and I returned to India and started working on our first jobs as designers at Philips India in Mumbai. I won an in-house competition to design a logo for the Industrial Design Centre of the Philips International office in Eindhoven. The director of design came down for the awards ceremony and invited both my husband and me to work in The Netherlands. So, from 1986 to 1988, we worked at Philips International in Eindhoven. Working at a large global corporate was an altogether different experience. As part of a team of 12 designers, I was in an environment where collaboration was the key and marketability was the buzzword. Working and living in Holland as young professional designers was a dream come-true opportunity for us.

Why did you decide to opt out?

KN: After two and a half years in The Netherlands the company decided to promote Kumar to Head of Design in India. However, within two years of moving back to Mumbai the management decided to move the design department to Pune where the manufacturing plants were. The management thought design was a manufacturing activity whereas we firmly believed that design has to align with the markets and users and not the manufacturing and production processes. On this note we both resigned from the company and decided to move to Bangalore to start our own design studio, Leubin Design.

What was that experience like?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM POOLView All

The perfect balance

Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat

5 mins read
Designindia
Designindia 114

The Nature of Light

Prateek Jain and Gautam Seth of Klove Studio combine the delicacy of hand blown glass with the sturdiness of metals to create a breathtaking range of lighting options.

6 mins read
Designindia
Designindia 114

The Creative curve

As partners at GCD Studios, graphic designers Shahana Jain and Devshree Sahai contribute enthusiastically to the ‘creation of ideas without boundaries’.

10+ mins read
Designindia
Designindia 114

All ABOUT SCALE

A well known industrialist, Dr. Naushad Forbes is Co-Chairman, Forbes Marshall, India's leading steam engineering and control instrumentation company. He is on the Board of several educational institutions and public companies and was recently listed in the Indian Express list of the 100 most influential Indians. His is also a familiar name in Indian design circles. As former Chairman Governing Council National Institute of Design (NID), and Chairman India Design Council (IDC), Dr. Forbes has been able to work at bridging the still large gap between industry and design in the country.

5 mins read
Designindia
Designindia 114

NO NEED TO HIDE

By encouraging traditional leather artisans to explore recycled rubber and other material, Sudheer Rajbhar is giving them the opportunity to keep their skills alive

3 mins read
Designindia
Designindia 114

A NATURAL INSTINCT

Nibha Sikander’s 3D figures of birds and insects are intended to draw attention to the wonders of nature. She tells Sonalee Tomar of ‘The Indian Curator’ how she was drawn to the art of paper-cutting.

4 mins read
Designindia
Designindia 114

A moving experience

Amrish Patel and Darshan Soni came together to share a common vision that has since come alive through striking explorations of kinetic art

6 mins read
Designindia
Designindia 114

The Richness Of Handmade

Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’

6 mins read
Designindia
Designindia 114

Bringing Ideas To Life

Creative Director at her eponymous design studio, Sharon Nayak picked up the camera to bridge the gap between her creative vision and its photographic execution

8 mins read
POOL
POOL 108

The Striking Right Note

Johnny Ganta might have made a career in music if he hadn’t chosen to work at being a master visual storyteller instead

8 mins read
POOL
POOL 108
RELATED STORIES

Women & Spirituality

MIRABAI BUSH is the author of Working With Mindfulness, co-creator of Google’s “Search Inside Yourself” program, cofounder of the Center for Contemplative Mind and Society and a founding board member of the Seva Foundation. She teaches contemplative practices, and has facilitated retreats, workshops and courses on spirit and action for over 20 years. To commemorate International Women’s Day, Mirabai spoke with PURNIMA RAMAKRISHNAN on March 6, 2021.

10+ mins read
Heartfulness eMagazine
May 2021

Reincarnation And Realpolitik

China, India, and the U.S. are vying to influence the selection of the next Dalai Lama

5 mins read
Bloomberg Businessweek
April 19, 2021

An Exclusive Interview With Nandakumar Narasimhan

The Little Red Train

10+ mins read
Lens Magazine
March 2021

A Room for Dad

Before Mom passed, I made a promise to her

8 mins read
Guideposts
April 2021

THE DANGAL IN THE JUNGLE, PART 1

YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.

6 mins read
Black Belt
April/May 2021

WOUNDS AND THE WOMB

JULIE PETERS explores how to heal a relationship with the sacred womb, a place of death, life, and possibilities.

8 mins read
Spirituality & Health
Mar/Apr 2021

BE SQUIRRELY

Giant squirrels, giant lessons? Animal chaplain SARAH BOWEN explores what squirrels can show us about mindfulness.

4 mins read
Spirituality & Health
Mar/Apr 2021

E8 Caste and the Indian Tech Ivies

IIT grads are highly sought after in Silicon Valley. Are they bringing deep-rooted prejudices with them?

10+ mins read
Bloomberg Businessweek
March 15, 2021

Life Changing

I was happily married, happily employed, just plain happy. Until the accident

8 mins read
Guideposts
February 2021

IN SEASON Chickpeas (GARBANZO BEANS)

Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.

1 min read
Alternative Medicine
February 2021