Tschabalala Self
JUXTAPOZ|Summer 2019

Community and Culture

After seeing Tschabalala Self’s work in a group exhibition curated by Jamillah James at Art + Practice in Los Angeles in 2016, I couldn’t get her images out of my head. At once irreverent and tenderly poignant, her approach struck me as formally inventive, but more importantly, politically imperative. In celebrating the black female body, she acknowledges the fraught histories of representation that have largely trafficked in stereotypes and distortion. When I invited Self to do a Hammer Project and she visited the museum, we both quickly gravitated toward doing an iteration of her Bodega Run series in our lobby gallery. Situated at street level, adjacent to our lobby and parking garage, the gallery’s unconventional site and external glass walls made it the perfect space for her lively re-creation of these common commercial spaces. With neon signs on the façade and a colorful interior heralding the gallery, the installation depicts ordinary people, both in the form of her painted and sewn collages and as freestanding sculptures, intensifying the dedication found in her earliest works by portraying poised, confident, and self-possessed people. Self elaborates on her interest in the bodega as an urban gathering place.

Anne Ellegood: What initially drew you to the bodega as a subject for your work?

Tschabalala Self: I was initially drawn to the bodega because I saw it as a neighborhood landmark. The bodega is an institution of sorts that exists in Harlem, and similar neighborhoods like Harlem through the metropolitan Northeast. I was initially attracted to the bodega for its iconographic significance.

Your Bodega Run series of installations both celebrates and critiques its role specifically in communities of color. You have described the bodega as, “a lighthouse in an ocean of gentrification,” and a “hood menagerie.” Can you talk about the positive role it has played in urban life?

One of the most positive aspects of the bodega is its commitment to community. The bodega is a store created by people of color to serve communities of color. The bodega is a clear example of POC business and should be celebrated in that regard. Bodegas emerged out of a need for basic necessities, food and goods in communities that were generally overlooked by larger businesses. I have described these stores as “hood menageries” because they sell an assortment of items which are unique to the needs and tastes of their patrons.

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