snap+share at SFMOMA
Gwynned Vitello: Tell us about snap+share.
Clement Cheroux: The exhibition is really about the idea of transmitting photographs from made art to social media. What is fascinating is that when I studied photography in the ’80s, everybody was solely interested in the making of the photograph, and now everybody is talking about the sharing, so there has been a shift from making to sharing, the transmission of the image. It’s not anymore just about a creative or technical question, but about the viewer asking, “Who’s going to look at these photographs?” It’s much more of an outward gesture.
In the past, there was arcane technical terminology and mystery surrounding the darkroom, but this is definitely about the democratization of photography.
This story is from the Summer 2019 edition of JUXTAPOZ.
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This story is from the Summer 2019 edition of JUXTAPOZ.
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