Innovate, Collaborate, Motivate
Commercial Design|June 2018

Co-working space Awfis has been founded primarily on these principles, divulges Amit Ramani, the brand’s founder and CEO, as he takes us through the journey of instituting the leading brand

Rashmi Naicker
Innovate, Collaborate, Motivate
 

Co-working spaces have become a major factor in the modern workforce, and they’re changing the way people work. The concept has grown in popularity among entrepreneurs for one strong reason. Entrepreneurs, big and small, are solution seekers, and coworking spaces tackle the issue of ever-increasing property rents – a prevalent and growing concern in India. Plus, with rapid urbanisation, burgeoning traffic and increased travel times, ‘anywhere workspace’ became the new normal. Aiding this, co-working environments provide them with an inexpensive alternative to a traditional office. The year 2017 marked the largest growth in the co-working industry, and produced all-time highs when it came to number of spaces as well as members.

Conceptualisation

With a foremost stand in the industry, Awfis India was one of the earliest players in this domain. It has gone on to establish itself as one of the biggest supplier of shared workspaces. Shedding light on its inceptive days, Amit Ramani, Awfis’ founder and CEO, states, “Business and real estate shifts primarily drove the evolution of such workplaces. Before we launched in 2015, Awfis was conceptualised in an effort to re-imagine what the workplace of the future would look like for large corporate clients, start-ups and individuals. Today’s multi-generational workforce seeks to collaborate, work from anywhere, at a cost-effective solution, without having to spend on a complete new office setup. Awfis made a significant impact in the co-working space right when start-ups and SMEs saw a massive surge in India.” Ramani adds that given the inflexibility and lack of transparency for a long time in real estate, the company turned the situation into an advantageous one by setting up as solution providers in the commercial realty segment.

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