An Exclusive Interview With JAN PETER VERHAGEN
Art Market|Issue #54 December 2020
TEFAF ONLINE PROVIDES BENEFITS FOR DEALERS AND VISITORS
Miguel Bermudez

TEFAF ONLINE PROVIDES BENEFITS FOR DEALERS AND VISITORS By

Miguel Bermudez

The year 2020 could become known as a consequential and transformative moment for the art world. Technology had been slowly making inroads into the complex and often closely guarded community of the art market's traditional sectors.

In our interview with Jan Peter Verhagen, Marketing Communications Manager of TEFAF Global, we learn that the online art fair organized by TEFAF in New York City this past fall was an excellent example of what is to come and what cannot be replaced.

These online experiences are definitely widening the audience to a worldwide reach that has been unthinkable just a few years ago. Some hints of the staggering number of online auction sales participants give us an idea of the growing interest in the art world. During its Hong Kong evening sales, Christie's reports that over 500,000 global viewers tuned in live to follow the auctions. Technology and wide access to high definition images, video streaming, and other tools are making the online experience as close as possible to being physically present. There is, however, that unique and irreplaceable component that art lovers and collectors want to have in front of an art piece.

The moments of discovery, the dealer/educator participation in explaining the piece, the sharing of stunning achievement of the piece's creator are just a few elements that give a material piece its significance and human dimension.

TEFAF produced a wonderful and elegant presentation with its New York online Art Fair 2020, and we will learn from Mr. Verhagen of its plans for the upcoming Maastricht Fair and their future plans.

Axel Vervoordt, Wijnegem Monumental head of Min Granodiorite 31 x 19 x 26 cm (12.3 x 7.5 x 10.3 in.) Egyptian, New Kingdom, Eighteenth Dynasty, reign of Amenhotep III (ca. 1388-1351 BC)

Walter Padovani Rinaldo Rinaldi (Padua 1793-1873 Rome)

Meb3: Tell us about the selection of art dealers that participated in this online art fair. Were these dealers the ones that would normally have participated in the more traditional TEFAF New York Autumn Fair? Were there more dealers interested in participating, or was the number reduced for any reason?

J. P.: The inaugural fair TEFAF Online took place in the time slot of TEFAF New York Fall 2021. As the online Fair was not bound to a specific location, we decided to invite every member of our community to showcase one highlight representing their expertise in the top segment of the art market.

This resulted in a representation of a majority of our community, showcasing the strength of TEFAF with the entire breadth of our community.

Justice and Peace Embrace Terracotta 56 x 26 x 19 cm (22 x 10 x 7.4 in.) 1845

Meb3: The format of the online presentation was a beautiful display of wonderful pieces of art. We noticed the introduction of Favorites objects now and then amongst different rows. How did you go about selecting those, and how did you come up with the idea?

J. P.: TEFAF Online stands for 7,000 years of art history, and we wanted to create functionality for visitors to discover new artworks. There was a surprise me button, where a visitor was randomly taken to an art object. We have received very good feedback from visitors and exhibitors on this functionality. One can argue that it was a digital counterpart of the discovery of new art objects/genres while visiting the 270 dealers at TEFAF.

Senger Bamberg Kunsthandel Lucas Cranach the Elder and workshop (Kronach 1472-1553 Weimar) Hercules at the Court of Omphale Oil on wood 83 x 120.8 x 0.7 cm (32.7 x 47.6 x 0.3 in.) circa 1535-38

Meb3: We know that some 30,000 visitors were online to see the Fair. Could you share with us the statistics of daily visitors, engagement time, and other relevant parameters? How does it compare with total visitors during a regular physical Fair?

Galerie Gisela Capitain Martin Kippenberger (Dortmund, Germany 1953-1997 Vienna, Austria) Aufnahmeprüfung in Rot (Peter-Skulptur) | Entry Exam in Red (Peter sculpture) Easel, chip boards, wooden slats, lacquer, screws, neon lights, bronze, photograph mounted on forex board 213 x 90.5 x 66.5 cm (83.9 x 35.6 x 26.2 in.) 1987

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ART MARKETView All

William Michael Yenkevich

A Deep Passion For Poetic Feeling And Beauty

5 mins read
Art Market
Issue #55 January 2021

NOSTALGIC REALISM

An exclusive interview with Jacinthe Rivard

9 mins read
Art Market
Issue #55 January 2021

RADIANCE DUKE WINDSOR

GOLD is the color of extravagance, wealth, riches, and excess and shares several of the color yellow attributes.

4 mins read
Art Market
Issue #55 January 2021

Welcome 2021 GROUP EXHIBITION JANUARY 1 - FEBRUARY 28,2021

Israeli Art Market celebrates the 2021 New Year with a major group exhibition!

4 mins read
Art Market
Issue #55 January 2021

JACKIE FUCHS FREEZING FRAMES

On Thanksgiving three years ago, Fuchs received an unexpected invitation to Philadelphia that changed her career forever. She visited the Barnes Foundation with her daughter and a friend's family and fell in love with Modigliani's work. At this point in her life, she was not working with clay anymore; She thought to herself, I wonder if I can paint? And there it all began.

3 mins read
Art Market
Issue #55 January 2021

Yin Lu CHINESE HERITAGE AND SYMBOLISM

Yin Lu CHINESE HERITAGE AND SYMBOLISM

10 mins read
Art Market
Issue #54 December 2020

An Exclusive Interview With Gottfried Eisenberger fynd.art CEO Founder

An Exclusive Interview With Gottfried Eisenberger fynd.art CEO Founder

7 mins read
Art Market
Issue #54 December 2020

IRSAN GREGOIRE

HYPER REALISTIC ART A deep level of communication

2 mins read
Art Market
Issue #54 December 2020

An Exclusive Interview With JAN PETER VERHAGEN

TEFAF ONLINE PROVIDES BENEFITS FOR DEALERS AND VISITORS

9 mins read
Art Market
Issue #54 December 2020

ADI OZ-ARI DISPERSAL

PHYSICAL, EMOTIONAL AND METAPHORICAL

6 mins read
Art Market
Issue #54 December 2020