An Exclusive Interview With Gottfried Eisenberger fynd.art CEO Founder
Art Market|Issue #54 December 2020
An Exclusive Interview With Gottfried Eisenberger fynd.art CEO Founder
Paula Soito

A. M.: Thank you, Gottfried, for taking the time to speak with Art Market Magazine about your fantastic platform and the changes it's created in the art world during this year.

We have so many questions about the web app, the developments, and goals, but first, let's talk about your background. How did you get into the Art Market field at such an early age – 27? Were you trained in the arts?

G. E.: I didn't really get into art until about 5-6 years ago. I used to be a professional athlete, and my world revolved around swimming pools. For a long time, my father (Artist name: Feromontana) created art as a balance to this daytime job. After being featured on the cover of Art Market Magazine's 1st GOLD LIST Issue, his art career took off, and we visited art fairs around the world.

Connecting Art Lovers

Founded in late 2018, in Graz, Austria, fynd.art is developing a game-changing experience for art events visitors. With advanced image recognition and object detection, visitors of art events can use fynd.art to receive contactless artwork and exhibitor information through their personal smartphone – without a download or registration.

That's where I realized that in the art world, the transformation into the digital age had not happened on the same level as in other markets. During my university years, I studied business and combined my interests to create fynd. art.

A. M.: That's such an interesting path from athlete to arts industry innovator! Tell us now about fynd.art. We see it's gaining a lot of success since your launch in July 2020, mainly in international art fairs and galleries. What are the unique features and purposes of the platform?

G. E.: The idea of fynd.art is to provide visitors of art exhibitions with contactless and digital information about exhibited artworks and artists by simply scanning the artwork with their smartphones. In a time where information is the key and now, always just a few clicks away, the art market is seriously lacking digital innovation. So, our goal is to offer exhibitors a way to easily share their stories with visitors. On the other hand, we gather information regarding the kind of art that visitors in different locations are most interested in, which helps artists, galleries, and art fairs to optimize their curation.

A. M.: Excellent. That kind of data will clearly improve the experience and success of future art fairs around the world. It's clear the platform has extraordinary and new capabilities, with endless potential. Who developed the idea of the platform? Did you receive funding or financial support from any external company or organization for fynd.art?

G. E.: In the last years, I visited more than 50 art fairs around the world and countless different galleries and studied the market as well as the visitors' behavior.

Through my university studies, which focused on digitization and digital business models, I searched for ways to transform my findings into a business model. That's when the idea of fynd.art was born.

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