Ól Ny
A.R.T.S.Y|Nº19 Perfume

While you read this interview, think about culture, building empires, the new rules of the fashion industry, the old rules.

Trying to stand out in a sea of clothing brands, all doing the same things, yet getting the most recognition. Why should I continue? How can I build a brand in the midst of all of this? Am I doing it right? Where can I grab inspiration? Is there any more room for real shit anymore? Get to know Allen and his brand ÓL.

How do you deal with distractions? What do you do to avoid being put off track?

I mean what I’ve learned, doing this stuff, it’s a full frame. Meaning that sometimes distractions are necessary, so I just try to compartmentalize as much as I can, of course taking breaks, leaving the city from time to time. That’s pretty much how I deal with it.

What’s the name for this collection? What’s the inspiration behind it?

The name of this collection is called the underdog collection. With the overarching theme being the rise of the underdogs. I’ve been in the industry for a little but now, I’m seasoned but still new to all of this as far as designing. I used to interned for Ronnie Fieg at Kith and I also used to do brand management at the Gap. Having this different perspective kind of showed me the industry. I’m coming in like Jordan coming off the bench, like freshman year, that’s how I feel right now.

The inspiration behind it is the drive. The pieces themselves are inspired by the youth, from the downtown scene in NY to the '70s movement in London.

Detailing seems to be important to you. Tell our readers what was your inspiration that helped you start a fashion brand?

My inspiration really comes from [fashion's] core value. I like style and aesthetic. Being in New York, seeing everyone following their different styles is cool. I started going to stores and I didn't see anything that was cool or on my taste level so I started to produce things and went from there.

Detailing is so important because that’s what it comes down to -- the packaging, the scent of the store when you walk in. That’s all part of branding. All of these little things get people’s attention. Let’s look at Apple -- when you see that box you know it’s an iPhone, or the white wire while you’re in a coffee shop you know it’s an Apple charger. It’s very important to pay attention to all these little things. It’s all about creating an essence that will live longer than you.

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