Ól Ny

While you read this interview, think about culture, building empires, the new rules of the fashion industry, the old rules.

Trying to stand out in a sea of clothing brands, all doing the same things, yet getting the most recognition. Why should I continue? How can I build a brand in the midst of all of this? Am I doing it right? Where can I grab inspiration? Is there any more room for real shit anymore? Get to know Allen and his brand ÓL.

How do you deal with distractions? What do you do to avoid being put off track?

I mean what I’ve learned, doing this stuff, it’s a full frame. Meaning that sometimes distractions are necessary, so I just try to compartmentalize as much as I can, of course taking breaks, leaving the city from time to time. That’s pretty much how I deal with it.

What’s the name for this collection? What’s the inspiration behind it?

The name of this collection is called the underdog collection. With the overarching theme being the rise of the underdogs. I’ve been in the industry for a little but now, I’m seasoned but still new to all of this as far as designing. I used to interned for Ronnie Fieg at Kith and I also used to do brand management at the Gap. Having this different perspective kind of showed me the industry. I’m coming in like Jordan coming off the bench, like freshman year, that’s how I feel right now.

The inspiration behind it is the drive. The pieces themselves are inspired by the youth, from the downtown scene in NY to the '70s movement in London.

Detailing seems to be important to you. Tell our readers what was your inspiration that helped you start a fashion brand?