Effective design doesn’t mean complicated design. It doesn’t lead with aesthetics at the expense of function. Instead, effective design is far more focused on its goal. It’s about defining a need, understanding the user, prototyping solutions, gathering feedback and, based on that, creating the final product.
And that’s exactly the process followed by the INEOS team in conceptualising, creating, testing and finalising the new Grenadier. From the outset, the vehicle was designed with one purpose in mind – to meet the need for a rugged, capable and comfortable go-anywhere working vehicle.
This story is from the 118 edition of VISI.
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This story is from the 118 edition of VISI.
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