PRASHASTI CHANDRA: ON DESIGNING FOR EVERYDAY
Architecture + Design|September 2021
The designer seeks inspiration from everything around her, and creates objects that add a layer of storytelling to your everyday life.
SEEMA SREEDHARAN

Prashasti Chandra is an alumnus of NID, a product designer by qualification and an experienced designer by profession. As an associate partner and design director at Design Factory India, she leads multidisciplinary creative teams for spatial design projects.

With a portfolio of designing some of the most coveted museum projects spanning across India, her projects focus on the intersection between physical and digital design experiences. A methodology and process enthusiast, the first sketch of the project excites her as much as the design details and realisation on site.

Instrumental in contributing to the curriculum development of The Design Village institute, Chandra has mentored many students and young professionals over multiple research and design projects like the Mandi Project, experience design for Museum of Socialism and many other branding projects like Arthsila Branding. She has actively participated and moderated multiple talks about storytelling, narratives and experiences.

Her recent passion project is the - DShop where everyday products are conceptualised and celebrated to bring forth the stories of India.

How did the concept of d shop come about?

Pure love for everyday products, the constant longing to design them, the mandate of bringing design to a vast audience all put together has led to the realisation of d shop as a platform.

The realisation of my inclination towards everyday objects seeped in during the 2nd year at NID during a project called simple product design. I understood that it is nothing close to being ‘simple’ to design a simple product. From that instant, my never-ending fondness and inquiry for day-to-day objects began.

Later as we worked on multiple visual and spatial communication projects at Design Factory India, to create an end-to-end experience for the users, we would always go an extra mile to create objects embedded with the narrative of casespecific stories. These products became the part of the overall story that would remain with the user and led to the emergence of d shop as a platform.

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