Boasting of a backdrop of stunning Aravalli hills, the project spans over an area of 20 acres. The renovation of this architectural marvel was assigned to the architects, as the client was on the verge of launching a new boutique brand called ‘SeleQtion’ by IHCL. Although the architecture of this hotel was remarkable, the interior grammar did not comply well with the overall envelope, exactly where architects came in.
Keeping in mind the prominence of Devi Ratn as an individual brand, the client was not in favour of diluting the brand, and Ratn was kept as the core concept for the comprehensive design scheme. Hence, with a brief guideline from the authorities, the design team decided to work around the ‘Ratn’ theme while justifying the eminence of Taj as a brand; keeping intact the nobility of both the brands. The major challenge was the short time span provided for this extensive project.
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