Unlocking New Possibilities For A New Tomorrow
Architect and Interiors India|September 2021
Godrej locks introduces ‘Godrej value co-creators club’, a first-of-its-kind incentive programme for architects and interior designers’ across india.

A leading player in locks and architectural fittings, this part of the Godrej & Boyce business commits to a stronger engagement with the Architects and Interior Designers (AID) community through business partnerships and an annual recognition programme under the name, ‘The GeeVees.’

As we gradually step into normalcy after a year of intermittent lockdowns, we are all wondering what it’s going to be like to re-engage with the spaces and places around us. New norms have led us to reimagine spaces that are aligned with changes in our perspectives and alteration in our priorities. And this is a sentiment that cuts across spaces of all nature, be it commercial or residential. In a situation like this, the Architects and Interior Designers (AID) community has an invaluable role to play. Architects, today, are re-evaluating their entire professional life’s learning and experience to create spaces for a world that will never be quite the same.

In order to understand what it will take for us to build a world that is sustainable, futuristic and inspire confidence for a safer and healthier future, we spoke to some of the celebrated minds in the industry, who had gathered at a rather inspiring discussion on ‘Envisioning Spaces in the New Normal’, organised by Godrej Locks and Architectural Fittings and Systems and powered by Architect and Interiors India.

The discussion was organised to commemorate the announcement of ‘Godrej Value Co-creators Club’ (GVCC). GVCC is a first-of-its-kind incentive programme for architects, launched by Godrej Locks & Architectural Fittings and Systems, which is a business by Godrej & Boyce, the flagship company of the Godrej Group. The programme is built around providing exclusive member benefits and extending support with design-thinking insights to drive innovation, while also garnering inputs from the AID Community towards bringing the right product offerings and solutions for the end consumers, clients, and partners.

Through GVCC, the Company is looking at generating co-creation opportunities and increasing awareness about solutions offered by Godrej Locks & Architectural Fittings and Systems which cater to industries like hospitality, healthcare, corporate offices, IT, etc.

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