Celebrating 10 Years of Success
Creature Companions|January 2021
With the onset of 2021, India's #1 Pet Retail Brand, Just Dogs is celebrating its 10 years of being in the pet industry. Let's rewind and relive the moment of its inception with the people who laid the foundation of Just Dogs, India – Mr. Ashish Anthony and Mrs. Poorvi Anthony. They dwell upon their incredible journey over this period. Excerpts...

JUST DOGS

YOU SET OUT TO BUILD A ‘PET SPECIALTY RETAIL’ WHEN THERE WAS NONE. WAS IT A WELL THOUGHT OUT PLAN? TELL US ABOUT THE INSPIRATION AND MOTIVATION BEHIND LAYING THE FOUNDATION OF INDIA'S #1 PET RETAIL BRAND, JUST DOGS.

When we started 10 years ago, most of the businesses were facing a great recession including the corporate industry that we were working in. So we thought of starting something of our own. The inspiration behind ‘Just Dogs’ were our six dogs. The more time we spent with them, the deeper we wanted to go into knowing them. Also, we realized that people had pets and spent on some pet products but there was nothing called as a ‘Pet Industry’. We mainly had veterinarians with pet shops as their extended business. And then there were some trainers and some people who were connected to the industry, who joined hands and opened pet shops with a very small customer base. The traditional size of a pet shop was around 200– 250 square feet. Nobody had thought about the range that could be offered to the customers. That’s when we thought of stepping into this scattered industry, with a vision of organizing it and making it better.

We wanted to go step by step and the first most important thing was training. To be sure of everything when dealing with the customers, it was important that we go through proper training. We didn’t want to move ahead with the “I saw someone doing that” concept but with the correct technical knowledge.

WHAT CHALLENGES DID YOU FACE OVER THESE YEARS IN ESTABLISHING YOUR MARK IN THE INDUSTRY?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM CREATURE COMPANIONSView All

STEPPING IN FOR ORPHANED AND ABANDONED KITTENS

Little kittens come into this world with their eyes and ears all snugly closed, totally oblivious to the cacophony of a wide range of sounds, as the world goes about, bustling with its busy life.

6 mins read
Creature Companions
March 2021

OSCAR

Have you ever thought of making a cat your best friend? Shifa has made one – Oscar, the wonder cat! He makes her come alive, every time she is downhearted. Shifa shares with us the magical and soulful experience with her Bestie. Here are a few excerpts…

4 mins read
Creature Companions
March 2021

Bichon Frise

GROOMING AT HOME

3 mins read
Creature Companions
March 2021

THE DOG CARE SERIES

HOW AND WHEN SHOULD YOU GET YOUR PUPPY

6 mins read
Creature Companions
March 2021

MY pet MY Story

Pets tend to become a part of your family; they even become your children or siblings.

2 mins read
Creature Companions
March 2021

LET'S FORAY INTO THE FIELD OF Pet Photography

Pet photography is an art where we aim to capture the soul of pets and the beauty of their goofy, crazy world!

5 mins read
Creature Companions
March 2021

Things To Know Before Getting A New Cat

Playing with your cat is a great way to keep it healthy, and the memories you make together while playing are priceless.

3 mins read
Creature Companions
March 2021

Before You Get Your Puppy

Despite being in the third month of 2021 now, we are still getting used to the new normal with this pandemic affecting everyone worldwide.

5 mins read
Creature Companions
March 2021

Boo Boo's Best Expands into India

Boo Boo’s Best, maker of SuperFood Nuggets Treats for dogs and cats, is expanding its international reach through a new partnership with ABK Imports in India.

1 min read
Creature Companions
March 2021

Annamaet Petfoods Refreshes Canine Companion Treat Line

Annamaet Petfoods Inc. reintroduced its Canine Companion treat line, now featuring an improved packaging design and degradable bags.

1 min read
Creature Companions
March 2021