Amul Launches Irish Drink Mocktail
Food & Health|May 2018

Amul Launches Irish Drink Mocktail

Amul, India’s largest diary brand, has launched the first-of-its-kind Irish Drink Mocktail through collaboration with Almond Branding, one of India’s leading branding and design agencies, for branding, packaging design and communication.

The dairy major has been bringing the best of milk-based beverages to its consumers year after year. In its endeavour to serve best in class products, Amul intended to launch a non-alcoholic Irish cream-inspired flavoured milk in convenient and trendy cans.

Irish Cream is the combination of the two most sinful things one can relish in Ireland – Irish whiskey and Irish cream. One of the unique features of Irish Cream is the characteristic layers of different colours – cream, light brown and then dark brown.

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