Intimate Revelations
Harper's Bazaar India|May 2019

A new wave of body positive lingerie brands are calling out impossible beauty standards. Columnist Phyllida Jay reports.

Phyllida Jay

Airbrushing, says Bazaar cover star, actor, and activist Jameela Jamil, is a profoundly damaging thing to have happened to women. It promotes an impossible ideal of flawless skin and bodies. It distorts reality, causing so many of us to experience body dysmorphia by comparing ourselves to digitally-manipulated images. Airbrushing is part of an advertising industry where perfectly symmetrical faces, the fairest of unblemished skin, and thin body types have dominated imagery for decades. However, change is in the air.

Inclusivity, diversity, and body positivity are now the leitmotifs of a sea of change occurring in the way women respond to the imagery that is pushed at them from every angle, 24 hours a day, seven days a week. Women are calling out impossible beauty standards, which are racist, sexist, and exclusionary to their core. In turn, many brands themselves now realize it’s not only ethical but also good business sense to create alternatives that relate more fully to women’s diverse realities.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM HARPER'S BAZAAR INDIAView All

ENCHANTED FOREST

High couture takes a whimsical journey into the unknown...

1 min read
Harper's Bazaar India
December 2020

MY LIFE, MY STYLE

Designer Arpita Mehta gives Bazaar a tour of her minimalist-chic living space that ties in beautifully with her design ideology

2 mins read
Harper's Bazaar India
December 2020

SIGNATURE STYLE

Fashion can be second skin, a poignant yet powerful form of self-expression. In an exclusive with Bazaar, fifteen trendsetters rummage through their memories, and wardrobes, to share their personal journeys of crafting their most compelling look

10+ mins read
Harper's Bazaar India
December 2020

R.S.V.P.

This festive season, three décor experts invite Bazaar over for dinner, by laying out a very special table spread, just for us

3 mins read
Harper's Bazaar India
December 2020

TRUTH BE TOLD

Shabana Azmi on her latest film, the idea of beauty, masculinity, and more

4 mins read
Harper's Bazaar India
December 2020

THE FEMALE GAZE

A look at how far the Indian film industry has come to represent women. Or has it?

10+ mins read
Harper's Bazaar India
December 2020

PURE PERFECTION

In a very special conversation with Bazaar, Mira Kulkarni— Chief Managing Director of Forest Essentials—reminisces her childhood memories, the journey of the beauty brand, and how it revolutionised the Indian skincare movement

4 mins read
Harper's Bazaar India
December 2020

ODE TO Legacy

In an exclusive for Bazaar, couturier Raghavendra Rathore takes us on a journey through the lanes of his beloved Jodhpur...and opens the doors to his home and heritage hotel, Ajit Bhawan Palace

5 mins read
Harper's Bazaar India
December 2020

IRIS APFEL ON …TIMELESS STYLE

The 99-year-old fashion icon shares the philosophy behind her bold and whimsical wardrobe

5 mins read
Harper's Bazaar India
December 2020

Q: Do You Need To Claim Your Space At Work?

A: Bazaar contributors share their experiences...

3 mins read
Harper's Bazaar India
December 2020
RELATED STORIES

SteelSeries Sensei Ten

An old favorite gets a new coat and sensor, but is it enough?

3 mins read
Maximum PC
February 2021

Razer Cynosa V2

A $60 keyboard from Razer?

3 mins read
Maximum PC
February 2021

THE WORLD OF RAISED BY WOLVES

A behind-the-scenes look at director Ridley’s Scott’s HBO Max sci-fi series

10+ mins read
Sound & Vision
February - March 2021

Corsair MP400 2TB

Lots of cache for not much cash

3 mins read
Maximum PC
February 2021

The Sound of Silver

THERE ARE quite literally hundreds of small, two-way loudspeakers you can buy priced from under $100 to well north of $10,000 per pair.

6 mins read
Sound & Vision
February - March 2021

Corsair HS70 Bluetooth

A no-nonsense, versatile headset

3 mins read
Maximum PC
February 2021

THE ROLLING STONES: GOATS HEAD SOUP SUPER DELUXE EDITION

Show of hands, please—how many of you rate August 1973’s Goats Head Soup as your favorite Rolling Stones album? Anyone? No? Can’t say I blame you.

3 mins read
Sound & Vision
February - March 2021

Asus ROG Crosshair VIII Dark Hero

A Ryzen 5000 series refresh, but does the “Dark” matter?

3 mins read
Maximum PC
February 2021

Qello Hooray

Qello seeks to corner the market on streaming concerts and music documentaries. Do they have enough diverse material in their coffers to satisfy our consumptive hunger for content?

4 mins read
Sound & Vision
February - March 2021

New Bronze Age

BRITAIN-BASED Monitor Audio offers a wide range of loudspeakers at prices spanning from the bargain basement up to the penthouse that are cleverly named for a variety of metals: Platinum, Gold, Silver, Bronze.

10+ mins read
Sound & Vision
February - March 2021