Quit Smoking
Smart Photography|March 2017

American photographer—Elliot Erwitt once said, “The whole point of taking pictures is so that you don’t have to explain things in words”.

Unnati Sagar

It is indeed simple and indisputably true. The photo series - ‘Quit Smoking’ presented by Rishish Pandey, aims at putting forth a gruesome reality, not in words but through his photographs. Drag by drag, people who smoke cigarettes are descending towards self-destruction. Rishish has tried to visually capture this message through his ‘Quit

Smoking’ campaign. He shared with us how he conceptualised the idea. Here’s what Rishish has to say about his photo series...

THE CONCEPT

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