SME Leaders and Execs Explore Enhancing Media Visibility at ST Engagement Event

The fourth edition of The Straits Times' "Conversations with ST" engagement series took place on the evening of July 29, bringing together about 70 business executives to discuss how small and medium-sized enterprises (SMEs) can gain more effective media exposure.

- Megan Wee

Held at The Great Room in Centennial Tower, the event was organised in partnership with the Association of Small and Medium Enterprises (ASME) and is part of ST's ongoing 180th anniversary celebrations.

The evening opened with a panel discussion featuring ST editor Jaime Ho, deputy business editor Kang Wan Chern, ST Now assistant editor Lim Say Heng and ASME president Ang Yuit. The session was moderated by associate editor (newsroom strategy) Jeremy Au Yong.

Mr Ang noted that SMEs make up 99 per cent of businesses and employ over 70 per cent of the workforce in Singapore. He encouraged SME leaders to see media beyond the context of crisis management and to view media coverage as a way to build brand visibility.