Poging GOUD - Vrij
Messi gives MLS a much-needed boost
The Straits Times
|November 13, 2024
Lionel Messi's first trip to the Major League Soccer (MLS) play-offs ended in shock disappointment, but the World Cup winner has injected new life into Inter Miami and the North American top flight, even as he finishes his first full season without the league title.
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Miami had the best regular season in MLS history with a record 74 points, but they could not keep up the momentum and were stunned by Atlanta United in the play-offs on Nov 9.
It was bad news for those hoping to cash in on Messi reaching the finale, including Apple TV, who signed a blockbuster streaming deal with the league in 2022, and for broadcaster Fox, who will also air the Dec 7 match.
But the 37-year-old has more than proven his worth for the league and his team, experts say, at a vitally important time for the sport in North America where the World Cup will be staged in 2026.
Dit verhaal komt uit de November 13, 2024-editie van The Straits Times.
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