LEE MINHO, JUN JIHYUN, AND THE ART OF LIFTING NATURALLY: ULTHERAPY PRIME USHERS IN A NEW ERA OF PERSONALIZED BEAUTY

There are star sightings, and then there's the undeniable presence that fills a room when Lee Minho and Jun Jihyun take the stage.

- MONIQUE TODA

In Seoul, the two Korean superstars headlined an exclusive, invitation-only event to unveil Ultherapy Prime, the next generation of non-invasive skin lifting technology.

The audience, a mix of media, industry insiders, and aesthetic practitioners, was eager not only to glimpse these icons but to learn about the advancements redefining how people approach aging and beauty. Ulthera Prime's campaign is aptly called "See My Skin, Lift My Way: Love My Prime."

The ballroom of the Grand Hyatt Seoul was transformed into an Ultherapy Prime universe. As we were ushered and digitally guided by a special app into their world, we experienced amazing photo areas with pretty backdrops, were immersed in a skyline with AR (Augmented Reality) billboards of their brand ambassadors and of yourself using their high-tech app, given personalized scarves inspired by the hanbok by artist Danha, and more.

When Lee Minho and Jun Jihyun entered the room, the audience was so excited, there were audible gasps and warm welcome greetings. At the program, both actors shared candid reflections on personal philosophies of self-care, confidence, and maintaining authenticity in an industry where appearances is of utmost importance.

NATURAL SELF-CARE

"We are living in an era where every individual becomes a brand, so it's really important how you take care of yourself and how you increase and promote your value," said Lee Minho. "In that sense, Ultherapy Prime gives a lot of importance to self-care in a most natural way. That's why I believe the brand is loved by so many people."