From eggs to steaks to babies

Many people today are impatient. And I mean chronically, dangerously, economically impatient.

- FRANCIS J. KONG

"These young talents are bright," one client said, "but give them two years, and they're already wondering why they're not CEO yet!"

Content creators post five videos and then ask, "Where are the sponsors?!" Entrepreneurs launch with a business name, an Instagram page, and one post — then frown when millions don't roll in by Friday.

Let's call it what it is: Hustle in a hurry.

But here's the catch: not everything responds to urgency. And in business, some of the most critical results happen on time, not on demand.

Many young people are foodies these days. I will call this a recipe for reality:

An egg needs four minutes to boil.

A good piece of beef? That'll take you six hours low and slow if you want it tender and edible — not rubber masquerading as food.

A baby needs nine months to be born.

Now apply that to your work life: You can't force a promotion that your character hasn't caught up to.

You can't rush followers to trust you enough to buy what you're selling.

You can't expect investors to back a business you haven't tested in fire, failure, and feedback.

I've been in business long enough to know that shortcuts often lead to cut returns. And while shortcuts save time now, they cost you results. Speeding through the steps usually slows down your success. Rush the recipe, and you'll end up serving half-baked success.