No LFW invite? No problem!

Your chance to snap up the hottest new designs

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The capital’s most stylish week returns — starting today and running until Monday, February 24 — and while your front-row invitation to the Burberry show might have got lost in the post, anyone out and about across town is encouraged to get a taste of the magic.

This season (“AW25”, where our leading designers will be presenting the looks we should all be obsessed with next autumn/winter) the British Fashion Council has also, for the first time, set up a LFW hub for everyone to browse, shop, get a coffee, listen to a talk and meet some likeminded people.

“London Fashion Week The Shop” has been established across three sprawling floors at 245 Regent Street, where everyone with an eye for style can buy pieces from the emerging brands our style scene thrives off.

“We are super excited about representing an array of British designers in what has been a first for me and for fashion week,” says Lewis Bloyce. The consultant and menswear buyer has, alongside Ida Petersson, the former buying director of Browns, curated an offering from up-and-coming designers who will be known to those who keep an eye on the official show schedule.

“When you walk in, you’re kind of going to be swallowed by fashion,” he continues. “There will be a beautifully dressed window and an array of the best ready-to-wear brands downstairs. Then upstairs is where all the extra fun happens, really.