Pick n Pay's hyper leap in Maritzburg

Pick n Pay has unveiled its first Hypermarket in Pietermaritzburg, following the conversion of its existing supermarket at Liberty Midlands Mall into a full-scale Hypermarket format.

- Terri-Ann Brouwers

The move is part of the retailer's national turnaround strategy, which focuses on resetting underperforming stores, revamping formats, and delivering more value to customers.

The new Hypermarket aims to offer a one-stop shopping destination, with expanded ranges across food, general merchandise, and household essentials.

Strategy drives national revamp

CEO Sean Summers said the format plays a central role in repositioning the business.

"Pick n Pay's store reset programme is a key part of our turnaround strategy," said Summers.