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AD REVENUE TO LIFT REGIONAL PRINT MEDIA GROWTH 8-9 PC THIS YEAR: CRISIL
The Business Guardian
|July 29, 2024
Buoyant growth in advertising revenue, driven by strong demand from key advertising sectors, together with a loyal subscriber base, will lift the total revenue of regional print media companies by 8-9 per cent this fiscal, Crisil Ratings asserted.
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The healthy growth, coupled with softening newsprint prices, will also expand the operating profitability by 200 basis points (100 basis points is equal to 1 percentage point) to 20-22 per cent, the rating agency said.
It will be in addition to the 400 basis points expansion in margin already clocked last fiscal.
This assumption made by CRISIL Ratings is based on analysis of eight regional print media players, which account for 60 per cent of the regional print media market in terms of circulation.
Dit verhaal komt uit de July 29, 2024-editie van The Business Guardian.
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