Bridging borders, building futures: SAFTA’s next chapter unfolds in Colombo

Cinnamon Grand in Colombo was transformed into a dazzling celebration of South Asian Tourism when the South Asian Travel Awards (SATA) concluded with its signature gala dinner. Guests from Sri Lanka, Maldives, India, Nepal, Bhutan and Pakistan swept into the elegantly lit atrium, their black tie and national attire reflecting diversity.

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Celebrating artistry behind borders Red carpet welcome

Now SATA has evolved from a trophy giving ceremony into a genuine networking hub for South Asia’s travel and hospitality industry, With its mix of glamour, gastronomy and genuine industry dialogue, the SATA Gala Dinner once again confirmed its place as the highest point of the South Asian Tourism calendar.

Tourism is one of South Asia’s most dynamic sectors, employing millions and serving as a key drive of national economies by spotlighting excellence, SATA helps set benchmarks for service, sustainability and innovation. It also provides global visibility for regional players — helping small, unique brands stand alongside international giants.

The ninth edition of South Asian Travel Awards unfolded in glamourous style recently in Colombo

This award ceremony is now a landmark in the region’s hospitality calendar. Delegates and nominees from across the region Sri Lanka, Maldives, India, Nepal, Bangladesh and Bhutan gathered to celebrate the best in South Asian tourism.

This meeting provided a platform for participants to exchange ideas, address challenges, and explore strategies for sustainable growth and shared success across South Asia's thriving tourism industry.

The conversation centered on how the region can collectively improve tourism offerings, foster stronger partnerships and deliver seamless world class experiences to travellers.

After discussions in the morning, guests moved seamlessly into an opulent gala dinner curated by the Cinnamon Grand Hotel, blending flavours from six nations for a gala night.

This year’s gala brought distinguished guests, eminent tourism authorities, esteemed partners and industry leaders from the region. Against the vibrant backdrop of Sri Lanka’s culture and heritage, the evening celebrated South Asia’s collective spirit of hospitality and innovation.