Poging GOUD - Vrij
Emami eyes wider male grooming market
Mint Chennai
|January 10, 2025
Emami Ltd, the consumer company that sells Zandu and Navratna ayurvedic products, has renamed its almost two-decade-old male grooming brand as it plans to tap a wider market that is set to expand to ₹32,000 crore over the coming years.
The move to rename Fair and Handsome to Smart and Handsome is a "strategic decision," driven by consumer insights that show a shift towards individuality and diversity among young men, the company said Thursday.
Dit verhaal komt uit de January 10, 2025-editie van Mint Chennai.
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