Mariana Zobel, the 'vibe curator' of Ayala Land Building spaces Filipinos love

Innovation and creativity are becoming important currencies in the retail and hospitality business.

- By CHINO S. LEYCO

Developers must always reimagine spaces and experiences to capture the imagination of consumers who are increasingly seeking novelty and stimulation.

Developers should be willing to experiment, embrace new technologies, and push the boundaries of traditional design in creating environments that surprise, delight, and inspire. Their ability to anticipate future trends and adapt to evolving consumer preferences is also crucial for success.

In the Philippines, where young, digitally savvy consumers consistently seek fresh experiences, Ayala Land Inc. fulfills these demands by spearheading major redevelopment projects across its malls and hospitality properties.

"We recognize that the Filipino consumer is changing," states Mariana Zobel de Ayala, Ayala Land senior vice president for leasing and hospitality.

With her keen understanding of the market, Mariana, the eldest of Jaime Augusto and Lizzie Zobel de Ayala, is the main driving force behind the ambitious projects of the Philippines' largest property developer.

In an environment where competition for both market share and consumer attention is intensifying, Mariana shares that Ayala Land recognized the need to transcend the traditional role of its spaces.

"To stand out," Mariana emphasizes, "we need to provide experiences that deliver on the promise of a space that's worth leaving the comfort of your homes." Her philosophy highlights commitment to transform spaces into hubs that resonate with Ayala Land's target audience.