Branding expert urges budding entrepreneurs to have no fear

EAST HULL BUSINESSMAN SHARES SECRETS OF SUCCESS

- By TOM KEIGHLEY

A BUSINESSMAN who has built a longstanding signage company in Hull has called for others to not to be afraid of failure when it comes to starting up.

Rob Daysley left school at 15 and did a two year apprenticeship before deciding to strike out on his own, starting Designs at the age of 18 in 1993.

The entrepreneur, who comes from a working class family in East Hull, originally set up in his parents garage and has since grown his company into a 50-strong operation providing signage for ambulances across the UK and Europe, sets for darts competitions and branding at the MKM Stadium, among other clients.