Rebel Foods bets big on 15-minute food delivery service

Multi-brand restaurant operator Rebel Foods that is gearing up for a public-market listing in FY26, expects its new 15-minute food delivery service 'Quickies by EatSure' to be a major growth driver, EatSure's co-founder and CEO Sagar Kochhar told Mint in an interview.

- Sowmya Ramasubramanian

Sowmya Ramasubramanian [e-mail] BENGALURU:

The Mumbai-firm sees massive opportunity in quick food deliveries and believes it has the right to win in the category thanks to its well-established model comprising offline eateries as well as cloud kitchens, which allow it to offer a full-stack setup with access to multiple brands—Faasos, Behrouz Biryani and Wendy's. "We've realized that quick commerce and quick food delivery is the new reality of F&B [food and beverages] world. It is bound to disrupt because it takes convenience to the next level. We already have a full-stack play across 50-odd locations that we have built over a decade," Kochhar said.