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Couples to singles, brands are catering to every heart on Valentine's Day
Business Standard
|February 14, 2024
Cadbury adds a time-travel twist; Blinkit comes up with an inclusive, dual mode
MATTER OF ALL HEARTS
■ Cadbury 5 Star's advertising campaign proposes the idea of "erasing Valentine's Day" from the calendar
■ Blinkit has introduced a "Singles mode" on its app interface
■ Eloelo, a social-media app, has collaborated with YouTuber Abhishek Malhan and filed a nationwide petition on Change.org to rename Valentine's Day as #Kunwara Diwas
As the season of love approaches, brands and influencers are taking a unique approach to Valentine's Day, targeting both couples and singles. A lighthearted twist to the traditional celebration has emerged, offering solace to those seeking a different perspective on the day of romance.
Dit verhaal komt uit de February 14, 2024-editie van Business Standard.
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