Scammers localise to lure job seekers

Scammers have exploited job seekers by tailoring their tactics to local conditions and economic needs, warns SEEK, the parent company of Jobsdb and Jobstreet.

- SUCHIT LEESA-NGUANSUK

Across the region, fraudsters are becoming more sophisticated by customising their approach for each market, targeting roles and industries where job seekers are most vulnerable, said Duangporn Promon, managing director of Jobsdb by SEEK Thailand.

“As a leader in the job industry, we see it as our responsibility to help build a safer, more transparent job market in Thailand,” she said.

SEEK’s fraud detection systems identified distinct regional patterns between July 2024 and June 2025, with fraudsters deploying sophisticated targeting strategies varying across different markets.

In Thailand, these patterns reflect the unique characteristics of the employment landscape and vulnerabilities that scammers attempt to exploit among Thai job seekers, noted SEEK.

The company’s analysis is based on internal fraud detection data across its Asia-Pacific platforms, including Jobstreet and Jobsdb in Thailand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Australia and New Zealand.

REGIONAL PATTERNS

The data shows administration and office support roles remain the primary target across all markets, but fraudsters employ different regional strategies that reveal distinct geographic hotspots.