The Spirit of India

To celebrate thirty years in the country, Pernod Ricard India launched Longitude77-a new, premium Indian single malt that reimagines India in a bottle.

- CHUMKI BHARADWAJ

In a cinematic narrative that showcased the tableau of contemporary Indian luxury in all its glory, Longitude77 finally breathed life in a slosh of amber gold, captured in a thousand glasses that clinked together in crystal symphony at DLF Golf & Country Club, Gurugram on December 13. As the muse fused with the matter and subject and symbolism waltzed the night away. Spice caught up with Kartik Mohindra, Chief Marketing Officer & Head Global Business Development at Pernod Ricard India to figure out the drama behind the dram, compelling storytelling aside. "It's been a dream in the making for seven years now," he says. "Sometimes, that's how long it takes to make a quality product and build a quality brand. Even though the wait has been long, it is over and the moment of reveal is finally here."

Why an Indian single malt?