BUSINESS REIMAGINED

India's e-commerce market, projected to touch Rs 12 lakh crore by 2026, is rapidly evolving to become more immediate, seamless and personalised. Contactless payments allow checkout with just a tap, drones can deliver packages in minutes rather than days. Open banking and real-time payments complete this bouquet of innovations that promise a future of nearly instant, customised transactions

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FLY AND DELIVER DELIVERY

DRONES HOLD A LOT OF PROMISE FOR BOTH URBAN INDIA AND THE RURAL HINTERLAND

By AJAY SUKUMARAN

In 2013, when Amazon founder Jeff Bezos first spoke of plans to deliver packages using drones, he insisted that it wasn't science fiction. In December last year, the e-commerce giant announced its first drone deliveries, although these were on a small scale, catering to only two towns in the US. In just a decade, however, delivery by drone has gone from being an idea up in the air to something that could transform the world of logistics. The American firm Zipline, for instance, says its drones have clocked over 700,000 deliveries ferrying 7.33 million items, making it the world's largest drone logistics company. Founded in 2014, Zipline started by delivering blood and medical products in Rwanda in 2016 before expanding to food, retail, agricultural and animal health products. Then, just this month, the UK's Royal Mail announced a daily mail distribution service by drone to some remote islands off Scotland.

WHY IT IS A GAME CHANGER 

In India, a number of trials have been conducted by various players-food delivery start-up. Swiggy, Tata Img for medicine delivery and India Post among others. In fact, the disruption caused by the Covid-19 pandemic proved to be a test bed for drone applications such as the delivery of medicines and vaccines to remote locations in the country during lockdowns.