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THE SHE-CONOMY: UNLOCKING WOMEN'S POTENTIAL FOR NATIONAL GROWTH

BW Businessworld

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July 27, 2024

IMAGINE A NATION sitting on a trillion-dollar treasure chest yet struggling to pay its bills.

- Vikas Singh

THE SHE-CONOMY: UNLOCKING WOMEN'S POTENTIAL FOR NATIONAL GROWTH

This isn't a metaphor; it's the harsh reality for India, where over 100 million talented women - a vast, untapped resource are systematically excluded from the workforce.

This underutilisation isn't just a social injustice; it's a massive economic drag, throttling India's potential for sustained growth.

Beyond the Numbers

The global economy is a fierce competition, and India is playing with one hand tied behind its back. Studies by the World Bank and McKinsey Global Institute paint a stark picture: a 10 per cent increase in female labour force participation could boost India's GDP per capita by 1.5 per cent, while closing the gender gap entirely could add a staggering $770 billion to the economy by 2025.

A Crux study estimates the gender gap substrates three per cent from the GDP.

The study emphasises that the true cost extends beyond these figures. It stifles social progress and weakens the socioeconomic fabric. The Crux study ignites a powerful call to action: empower women. By doing so, we unleash a vast, untapped potential - millions of women ready to contribute their skills, fuel economic growth, and propel India forward.

A Ripple Effect of Empowerment

The Crux study paints a clear picture, reveals a powerful truth: as women enter the workforce, household incomes rise significantly. This newfound financial security is often invested wisely, with a focus on children's education and healthcare, strengthening families, equally fuelling economic growth and social progress. The ripple effect lifts the entire community.

MEER VERHALEN VAN BW Businessworld

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

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