Technology
ADWEEK
OMD
The agency clawed it's way back to the top by making ‘better decisions, faster’.
6 min |
February 25, 2019
ADWEEK
Executive Of The Year Television: Kathleen Finch
CHIEF LIFESTYLE BRANDS OFFICER DISCOVERY INC. She oversees the top cable networks among womenand is leveraging the power of the entire Discovery-Scripps portfolio.
2 min |
October 15, 2018
ADWEEK
Creator Of The Year Television: Kenya Barris
After shaking up television with hit shows Black-ish and spinoff Grown-ish, hes left broadcast for a lucrative deal to do it all over againthis time on Netflix.
2 min |
October 15, 2018
ADWEEK
Executive Of The Year Digital: Brian Lesser
Why AT&T is betting on this former agency chief to revolutionize its advertising, analytics and media buying.
1 min |
October 15, 2018
ADWEEK
Editor Of The Year Publishing: Dean Baquet
EXECUTIVE EDITORTHE NEW YORK TIMES Hes reorganizing the newsroom for the digital era, all while breaking some of the years biggest political and cultural stories.
2 min |
October 15, 2018
ADWEEK
Attention, InstaShoppers!
The photo-sharing site is warming up to commerce, but will consumers buy in?
3 min |
October 22, 2018
ADWEEK
Video Advertising And Technology Go Hand In Hand
Unique content resonates with clients and audiences.
3 min |
October 22, 2018
ADWEEK
Local Talent
In Some Parts Of The World, Regional Ecommerce Players Have Found Ways To Edge Out Amazon And Walmart.
6 min |
October 22, 2018
ADWEEK
Ouija
How A 19th Century Talking Board Became A Hit For Hasbro And A Fright For Everyone Else.
3 min |
October 22, 2018
ADWEEK
Adam Calvert
Instead Of Going For The Jugular, This Mullenlowe Creative Director Aims For The Funny Bone.
2 min |
January 28, 2019
ADWEEK
How The League's Super Bowl Spot Will Kick Off Its Centennial Celebrations
The NFL is kicking off its 100th-season celebrations with a Super Bowl spot featuring 1 fancy banquet, 50-plus football greats from the past and present, 3 of the sport’s female stars, 1 of the world’s top fortnite players and 1 epic, cake-crushing fumble. And Adweek was on set to capture the play by play.
9 min |
January 28, 2019
ADWEEK
Why Brands Are Increasingly Tying Their Big Game Buys To A Cause
Why brands are increasingly tying their big game buys to a cause.
3 min |
January 28, 2019
ADWEEK
100 Cutting Edge Leaders In Marketing, Media and Tech
Presenting the 100 innovative leaders changing the game in media, marketing and technology.
10+ min |
July 23, 2018
ADWEEK
Get Your Geek On
WHAT MARKETERS CAN LEARN FROM TAPPING INTO PASSION.
4 min |
July 23, 2018
ADWEEK
Ruth Gaviria
Entercom’s brand architect moves seamlessly from tv to radio.
2 min |
December 05, 2016
ADWEEK
VB & P Venables Bell & Partners
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016.
7 min |
December 05, 2016
ADWEEK
Scott Goodson
THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
3 min |
December 12, 2016
ADWEEK
3 Ways the Ad Industry Can Embrace Emerging Tech
As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.
4 min |
May 9, 2016
ADWEEK
With 5 TV Shows, Steve Harvey Is the King of Content
On the eve of the upfronts, the busiest man in TV talks about his five (yes, five) shows, what else he has in the works and Miss Universe.
10+ min |
May 16, 2016
ADWEEK
Why Big Digital Video and TV Networks Are Partnering Up
The recent wave of programming pacts between the tv networks and big digital players has analysts wondering whether it’s the new normal or a culture clash waiting to happen.
9 min |
May 16, 2016
ADWEEK
Alegra O'Hare
Three years ago, when Alegra O’Hare took the reins of Adidas Originals, the seminal German brand’s line of casual sportswear, she did what most senior-level marketers would: she decided to change everything. At least, that was her plan. Early on, she was in a focus group and, on a whim, asked the moderator to ask a participant, “What pisses you off about brands?” The man responded, “I hate it when they get stuck in their own paradigm.”
3 min |
October 16, 2017
ADWEEK
Jennifer Saenz
Back in August, The Spotted Cheetah roared into town and briefly reigned as one of New York’s hottest bistros.
3 min |
October 16, 2017
ADWEEK
Karin Timpone
Hundreds of fans rocked out to Imagine Dragons on a Friday night in September at the new Marriott Marquis in Bangkok, with a live stream capturing the mix of power pop from the stage and band worship from the crowd.
3 min |
October 16, 2017
ADWEEK
The Hunter Wellington
How An English Duke And The Invention Of Vulcanized Rubber Gave Us The Ideal Boot For April Showers.
2 min |
April 9, 2018
ADWEEK
Elevate #MeToo Voices Into A Sustained Chorus
Simply Speaking Up Is Not Enough. Long-Term And Action-Based Change Is Needed At Agencies.
4 min |
April 9, 2018
ADWEEK
Creators Rule
Video Platforms and Brands Are Rolling Out the Red Carpet to Attract (and Retain) Digital Talent.
4 min |
July 24, 2017
ADWEEK
Kool-Aid
Tasty, Colorful and Cheap, Kool-aid Has Been Getting Americans Through the Dog Days for 90 Years.
2 min |
July 24, 2017
ADWEEK
Anja Winikka
THE KNOT’S HEAD OF EDUCATION HELPS BOLSTER LOCAL BUSINESSES BY SHARING HER SOCIAL MEDIA KNOW-HOW.
1 min |
July 24, 2017
ADWEEK
Marketers Lean Into AI-based Image Search
Retailers From Burberry To West Elm Embrace The New Frontier Of Customer Experience Via Artificial Intelligence.
3 min |
September 11, 2017
ADWEEK
A New Cycle
WHIRLPOOL’S WASHING MACHINES CAMPAIGN GAVE STUDENTS A FRESH START.
10+ min |