At just 40p per vote, Binface's mayoral backers didn't throw away their cash

THE joke candidate Count Binface ran the most cost-effective London mayoral campaign, it can be revealed.

- Ross Lydall

An analysis of the 2021 poll results showed that Binface — real name Jon Harvey — got the highest proportion of votes relative to the amount he spent entering the race — an average of 40p per vote. This was in contrast to other beaten candidates such as Brian Rose, the US millionaire podcaster, who spent £13.69 per vote, and actor Laurence Fox, who stood for the pro-Brexit, anti-lockdown Reclaim party and spent £8.02 per vote.

All three lost their £10,000 deposits because they failed to win five per cent of the votes cast — Count Binface’s only cost in securing 24,775 votes and coming ninth.

Binface, who dresses in fake armour, wanted to rename London Bridge after the actress Phoebe Waller-Bridge and to ban shops from charging more than £1 for a croissant.