Burning Brightly

Field Day is an Irish home fragrance brand that ticks all the boxes when it come to beautiful fragrances, stylish packaging and most importantly sustainability. Here we chat to founder and owner Alix Mulholland.

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Founder and owner of Field Day, Alix Mulholland, has watched as the home fragrance market has grown massively over the years. Alix started Field Day in 2002, a recent business graduate working in the tourist sector, she had a clear vision of the business she wanted to set up.

‘The seeds for Field Day were sown during my time at university in Glasgow,’ explains Alix. ‘My father passed away during this time and although I remained to see my degree through to the end, I noticed how much I missed home and the smells that reminded me of walking through the fields in the Irish countryside. In fact, my final year business plan was the model for Field Day and my lecturer never thought it would work! In her defence it was over 20 years ago and home fragrance wasn’t what it is now.

‘Also as a child I was really exposed to retail because my father ran a shop in Belfast and my mother was always making and doing. In fact, our recently launched Jam Jar Collection is inspired by my rose-petal perfume making in jam jars as a child.’