Poging GOUD - Vrij
The Right Click
The Franchising World
|August 2017
In an exclusive conversation with Shipra Srivastava, Sundeep Chugh, CEO, Benetton India, talks about the company’s growth plans.
India is developing as a mature market in fashion. How do you compare this with the other markets?
From the consumer profiles to buying behaviour to the demand and supply ratio, every facet has seen a major development in these years, leading to a tremendous increase of India’s share in global consumption. Market is just at par with international fashion trend cycle. Lots of new brands have entered India and launch of these brands is opening up the market with their USPs and offerings. India is a diverse country and a melting pot of cultures. The younger generation is getting inclined towards vibrant brands like Benetton due to its wide brand portfolio. The new age are advanced, well-travelled, well informed and have a great taste.
Dit verhaal komt uit de August 2017-editie van The Franchising World.
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