Poging GOUD - Vrij
‘Confident Of Achieving The 2030 Targets'
Businessworld
|July 21, 2018
STEEL SECRETARY Aruna Sharma and her team have been instrumental in the sector’s turnaround, despite the ongoing global turmoil. In a conversation with Suman K. Jha, Sharma talks about the growth of the sector, increasing per capita consumption, dealing with NPAs in the sector, evolution of private players in the steel sector and the challenges the sector is facing due to the ongoing trade wars. Excerpts:
The steel sector’s success in the midst of global turmoil is a story in itself. How do you look at this?
The journey has been really good... 2015 was a very bad year. In 2016, we realised that the sector requires immediate protection under the existing laws, and under existing laws, WTO does allow anti-dumping. So, that was worked out. We did all the homework, along with the Ministry of Commerce and Finance, we ensured that these orders were implemented, so that the steel sector could come out of the ICU. And once that was done, the whole gamut of issues were taken up — from raw material to consumption.
One big challenge was that we were a low-consumption country. We were consuming just around 60 kg per capita and to go from 50 to 59 kg we took seven years. Whereas the international average was 208 kg and China was 489 kg per capita.
We realised that steel was being replaced by alternative materials very fast over the last 40-50 years even though steel was very strong immediately after Independence. So, we worked for the amendment of the general financial rules to introduce the concept of lifecycle cost because you can execute the project in nearly one-third of the time if not half, and literally maintenance is negligible. So, with that, the consumption started going up and we are very happy to see that in the last two-and-a-half years, it has grown to the point of touching 70 kg.
Having taken care of the market part of it, we started focusing on the issues of the various sectors. The biggest problem was the NPAs. And then, the sets of problems with the PSUs. So, the problems of each set of team were flagged and the entire team started working towards those problems. We then discussed the issues related to the polices. We started with the National Steel Policy of 2017, in which we targeted that by 2030, we will reach 300 million tonnes.
Dit verhaal komt uit de July 21, 2018-editie van Businessworld.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Businessworld
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Translate
Change font size

