Nissan Rolls Out 100,000th ‘Datsun' Car From Chennai Plant

The Japanese auto-maker Nissan revived Datsun brand in India in 2013, after almost 3 decades. In 2014, the brand rolled out its first car ‘Datsun GO’, targeting the first-time car buyers in India. Later in 2015, Datsun GO+ was launched and it was India’s first compact family wagon. To attract the young customers, Datsun in 2016, launched redi-GO, India’s first urban cross in the segment. Datsun’s products compete with Maruti Suzuki Alto and Wagon-R, Renault Kwid and Hyundai Eon.

- Ramya Srinivasan

On November 9, 2017, Nissan flagged off its 100,000th Datsun car from its Oragadam facility near Chennai. India was the first market that Nissan brought its made-over Datsun; followed by Indonesia, Russia and South Africa. The round-the-clock actuation of Datsun cars, inflated the brand’s reputation in the Indian market.

“The roll out of Datsun’s 100,000th car is a firm evidence of customer acceptance and their assurance towards our brand, products and value-based offerings. On behalf of the Datsun India team, I would like to thank all our customers and dealer partners for the commitment towards our brand. Our platform is very successful as we are successful in both the brands. We have brand new design and production facility,” Jerome Saigot, Managing Director, Nissan Motor India, said.

“Datsun brand contributes about 50% to Nissan’s sales in India, and during this festive time of the year, Nissan delivered 3,200 units of redi-GO. The main success of redi-GO is its price. Datsun redi-GO customers can get the Datsun Care all inclusive service package at a lower price now,” Colin MacDonald, CEO and Managing Director, Renault Nissan Automotive India Private Limited, said.