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The main editor is the reader itself. It is more than a "simple magazine": it is a community, a real family, a "social network". The reader is proud and directly concerned to share his culinary accomplishments. The publisher obtains: quick answer and happy readers. The biggest challenge: a magazine was primed by a large group of readers and good quality of the layout, attractive to a large group of advertisers. Interactive magazines are an interesting target for advertisers: great reach and great circulation.