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Wowcher's profits drop after pressure selling tactics refund
Western Mail
|June 18, 2025
WOWCHER has seen a significant cut in its profits following a major victory by the UK's competition watchdog.
The London-based firm pledged to the Competition and Markets Authority (CMA) in July of the previous year that it would alter its online selling practices and distribute more than £4m in refunds among 870,000 customers.
This commitment followed the watchdog's launch of an investigation in 2023 due to concerns that Wowcher's countdown timers and marketing claims - such as "Running out!" and "In high demand!" - could potentially create a false sense of urgency, influencing consumers' purchasing decisions.
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