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Wheelchair users say Avanti image misleads on disability provision
The Guardian
|November 15, 2025
Campaigners have accused one of Britain’s leading train companies of “virtue signalling without the virtue” after it used images of wheelchair users that they say do not reflect the reality of travelling with a disability.
The artwork shows two wheelchair users together - but there is just one wheelchair space in standard class on the trains
(AVANTI)
A new livery for Avanti West Coast, titled Together We Roll, has images that stretch across all seven carriages of its new Evero train.
One of the designs shows two female wheelchair users, suggesting they are enjoying a journey together. However, each train has only one wheelchair space in standard class (and another in first class), meaning two friends or family members who are wheelchair users cannot travel together in standard class.
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