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US voters on the fence

The Citizen

|

October 12, 2024

TINY GROUP: EQUAL DISDAIN FOR BOTH PRESIDENTIAL CANDIDATES - AGENCY

- AGENCY

US voters on the fence

Less than a month from the knife-edge US presidential election, no group of voters is attracting more attention from the campaigns than the tiny sliver of the electorate that is still undecided.

While many people long ago made up their mind between Donald Trump and Kamala Harris, a small percentage of the population is still grappling with their choice.

These voters "have a hard time deciding. They don't like to be rushed and they have equal disdain for both major presidential candidates," said Rich Thau, who heads a consultancy called Engagious.

Thau has been running focus groups in the seven battleground states that are likely to decide this November's presidential election - Pennsylvania, Michigan, Wisconsin, North Carolina, Georgia, Arizona and Nevada.

Everyone they recruit to take part is a swing voter - someone who voted for Republican Trump in 2016 and for Democrat Joe Biden in 2020.

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