Ahead of its IPO, Meesho bets on tech for stability

From a WhatsApp-based reseller platform a decade ago, Meesho’s journey to become the country’s first multi-category online retailer to debut on the bourses underscores the untapped potential for growth beyond the top-tier cities.

- Sneha Shah & Soumya Gupta

In a sector that faces frequent disruptions, Meesho has managed to stay relevant by investing in technology and new businesses, the company’s senior executives told Mint in an interview. And structural pivots over the past six years have made it ready for an initial public offering (IPO), they said.

The company has been growing at a steady pace and has been cash-flow positive over the past few years, said co-founder and chief executive officer Vidit Aatrey.