'Want Big Boys Toyz to be the Amazon of Indian luxury car business'

Founder Jatin Ahuja outlines a shift from trader to asset-light aggregation platform as BBT expands into realty, automotive education and collectibles

- RAJEEV NARAYAN

NEW DELHI: Jatin Ahuja built a niche luxury automobile business in India with Big Boys Toyz (BBT), catering to the country’s rich and famous, with the stated goal of eventually widening access to premium vehicles for Indian car enthusiasts. Having established BBT as a leading player in the luxury car space, Ahuja is now embarking on a multi-pronged expansion, with forays into real estate, automotive education and wellness.

BBT isin advanced stages of implementation in the identified new businesses, having procured the land and infrastructure required for its realty venture and the proposed Big Boys Toyz University. Ahuja has also firmed up key partnerships and put in place teams to spearhead the new initiatives. “The sky is the limit. If our ambition were only growth, we could increase 5x tomorrow — that would be easy. But we want to create institutions that last and make a difference.” Ahuja said.