Building on WC triumph answer to commercial rise of women's cricket

MUMBAI: 'Nothing succeeds like success' is a saying that rings true even when spoken with Indian cricket in mind.

- Rasesh Mandani

A fortnight ago, India's women's team were at the receiving end of a brutal social media backlash after suffering a hat-trick of losses that left them on the brink of World Cup elimination. Since then, an extraordinary turnaround has helped them break the Cup jinx. Crowned world champions in front of a packed stadium in Navi Mumbai and watched by millions around the world on TVs and smartphones, India can't have enough of them.

The brand value of the leading ladies of Indian cricket is set to increase substantially in the immediate future. Expect the notable players to be on celebrity talk shows and panel discussions in this festive spirit of post-World Cup revelry. We have been there before. Remember the 2017 ODI World Cup where a runners-up finish was seen to be as good as a win?