JioHotstar, Nielsen tie up for digital measurement of IPL

MARKET RESEARCH AGENCY Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture (called JioStar), to provide audience measurement data and analysis of the Indian Premier League (IPL), among the world's largest sporting leagues valued at $12 billion.

- VIVEAT SUSAN PINTO

MARKET RESEARCH AGENCY Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture (called JioStar), to provide audience measurement data and analysis of the Indian Premier League (IPL), among the world's largest sporting leagues valued at $12 billion. JioStar currently has the television and digital rights of the IPL.

This is also the first time that a third-party agency will provide digital viewership data of the mega property, similar to what the Broadcast Audience Research Council of India (BARC) does for television channels in terms of viewership measurement of TV shows and sports tournaments.

"As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights," Arnaud Frade, president (commercial), Asia, said.