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Honda returns to Zero

Financial Express Bengaluru

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November 01, 2025

THIN, LIGHT, AND WISE: HONDA'S RADICAL PLAN TO END THE ERA OF BULKY ELECTRIC SUVS

- VIKRAM CHAUDHARY

AT THE HEART of the Japan Mobility Show, a new electric vehicle prototype was born. Japanese automaker Honda unveiled the 0 Alpha, an electric SUV concept that will be entry model to its next-generation 0 Series lineup. Embodying the design philosophy of 'Thin, Light, and Wise', the 0 Alpha not merely a show car, but a showcases Honda's electrification strategy.

Minimalist design

The car has minimalist aesthetics, a departure from Honda's current design language. Developed on the 'Thin' approach, the 0 Alpha has a low vehicle height for sleek styling, while maintaining ground clearance, giving it the wide stance of an SUV.

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