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Ethnic brands tie the knot with wedding mkt
Business Standard
|November 01, 2025
The Big Fat Indian Wedding just got fatter, with several labels moving up value chain to tap into bridal boom
WEDDINGS, ACCORDING TO A JEFFERIES NOTE, CONTRIBUTE OVER 10% OF INDIA'S APPAREL INDUSTRY REVENUE
The wedding season has become a gold rush for ethnic apparel brands, with rising consumer spending turning bridal wear into a lucrative category.
Ethnic clothing brand Biba has forayed into wedding wear for the first time with a new collection that includes draped saris, lehengas, bridal suits, and fusion sets.
The brand launched its first bridal store at Chandni Chowk’s Omaxe Mall in early October, offering at least 150 stock-keeping units (SKUs) starting at ₹20,000.
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